` Research: «Greek SMEs - Challenges and Opportunities» | Douleutaras.gr

«Greek SMEs - Challenges and Opportunities»

National survey conducted by the E-Business Research Center - ELTRUN of Athens University of Economics & Business in cooperation with Douleutaras.gr

Question 1: How would you describe the level of Greek Public Sector’s Support towards SMEs in necessary documents collection?

Question 2: How would you describe the level of Greek Public Sector’s Support towards SMEs in documents submission?

Question 3: How would you describe the level of Greek Public Sector’s Support towards SMEs in the quick start of a new business?

Question 4: How would you describe the level of Greek Public Sector’s Support towards SMEs in finding suppliers?

Question 5: How would you describe the level of Greek Public Sector’s Support towards SMEs in the provision of alternative funding sources?

Question 6: How would you describe the level of Greek Public Sector’s Support towards SMEs in the provision of necessary guidance?

Question 7: In which startup procedures do SMEs face the highest levels of disappointment and dissatisfaction towards the Greek Public Sector?

Question 1: Are you aware if there are available training programs offered by the public sector for SMEs entrepreneurs in your town?

Question 2: Have you ever participated in any training program offered by the public sector?

Question 1: How easy is to find right qualified employees for your business?

Question 2: Sectors facing the biggest difficulty finding employees

Question 1: How easy is it for your clients to choose another business of your sector for the same product/service?

Question 2: Do you often confirm that the services /product you provide meet customers’ expectations and do you evaluate business processes aiming at business improvement?

Question 1: To what extent do you agree that the fundamental factor of success is the quality of the product / services you provide?

Question 2: To what extent do you agree that the fundamental factor of success are the competitive prices?

Question 3: To what extent do you agree that the fundamental factor of success is customers’ satisfaction?

Question 4: To what extent do you agree that the fundamental factor of success is the easiness to find the business by the interested potential customers?

Question 5: To what extent do you agree that the fundamental factor of success is the business's technological evolution?

Question 6: SMEs Success Factors:

Question 1: Is your business present online?

Question 2: To what extend do you believe your online presence has helped you?

Question 3: If you don’t have online presence, to what extent are you interested in creating in the near future?

Question 1: Which of the following ways do you use for promoting your business?

Question 1: What do you believe is the level of your technological Knowledge (PC use, smartphone use etc.)?

Question 2: To what extent do you agree that technology use improves business processes’ effectiveness?

Question 3: To what extent do you agree that technology use speeds up business processes?

Question 4: To what extent do you agree that technology improves the business’s image?

Question 5: To what extent do you agree that technology use works as a competitive advantage?

Question 6: To what extent do you agree that technology use improves provided Services to customers?

Question 7: To what extent do you agree that technology use ameliorates the cooperation with business partners?

Question 8: Do you identify the positive effects technology use could offer to your Business?

Question 9: Do you intend to adopt new ways of technology use for your business services/products improvement and to exploit the advantages technology could offer nowadays?

Question 1: How do you maintain your customers data?

Question 2: How do you maintain your financial Data.

Question 1: What change has been made in your business revenue during the last 12 months?

Question 2: What change has been made in your prices during the last 12 months?

Question 1: How optimistic are you towards your business future evolution?

Question 1: Business Sector of Operations

Question 2: How long do you operate your business?

Question 3: How many employees are there in your business?

Question 4: Which is your position in the business?

Question 5: Gender

Question 6: Age

Question 7: Education

Summary

The survey “Greek SMEs Challenges & Opportunities” was conducted by E-Commerce Research Centre- ELTRUN, Athens University of Economics & Business in cooperation with the online platform Douleutaras.gr which provides to users easy access to the right professional for their needs.

This survey aims to identify the categories of problems and challenges that Greek SMEs of different sectors face. Simultaneously aims to capture the levels of technology use in their daily operation and their willingness to evolve technologically and exploit technology potentials.

Quantitative method has been used for conducting this survey using a questionnaire. 430 SMEs representatives of different sectors, douleutaras.gr cooperatives, have participated in the survey.

The main outcomes and conclusions that have been revealed are summarized below:

  • Support and help provided by the public administrative services to the new SMEs has been characterized as inadequate.
  • Almost 6 out of 10 SMEs have suffered from a significant revenue decrease the last 12 months, many of them have witnessed a turnover reduction greater than 50%.
  • Most of SMEs face strong competition in their sector. SMEs representatives believe that is easy for a potential customer to choose another business for getting the same or similar product or service.
  • 4 out of 10 entrepreneurs face difficulties in finding the right qualified employees for their businesses.
  • Just 2 out of 10 entrepreneurs are aware of the available training programs provided by the public sector, out of which just the half of them have attended such a program.
  • There is an increasing penetration of digitalization and technology use in SMEs operations where 2 out of 3 are keeping digital files of their customer and financial data.
  • Digital marketing tools are being used more and more limiting traditional promotion ways to a great extent.
  • It is impressive that 4 out of 5 SMEs are already present online and 75% of them declare very satisfied from the effect the online presence has in their business evolution.
  • 3 out of 4 participants declare that they will seek technological evolution for their business in the near future.
  • The fundamental factors of success that the participants have highlighted are product/ service quality and customer satisfaction.
  • Despite the long economic crisis and the general uncertainty for the future, high percentages of the participants remain optimistic concerning their business future.

Summing up, Greek SMEs have realized to a great extent the value of technology use and appear to change towards this direction. Some of them to a greater extent and some of them less dependently mainly on the sector they operate.

The basic and most significant obstacles appear to be their estimation towards the cost of technology use and their incomplete knowledge towards technology possible ways of use. Of course, fundamental problems (low public sector support level, difficulties in finding employees etc.) in addition to economic crisis results (sales decrease, sector competition increasing pressure etc.) consist the basic obstacles for their business evolution.

Despite the challenges and the existing difficulties in Greek business ecosystem, SMEs’ representatives declare optimistic and willing to evolve. Digitalization opportunities, training opportunities and competitive advantage acquisition opportunities are wide and the visionary entrepreneurs have their chance to take advantage of them for their business and customers benefit.


Read the Survey’s Analytical Findings HERE

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Question 1: How would you describe the level of Greek Public Sector’s Support towards SMEs in necessary documents collection?

Question 2: How would you describe the level of Greek Public Sector’s Support towards SMEs in documents submission?

Question 3: How would you describe the level of Greek Public Sector’s Support towards SMEs in the quick start of a new business?

Question 4: How would you describe the level of Greek Public Sector’s Support towards SMEs in finding suppliers?

Question 5: How would you describe the level of Greek Public Sector’s Support towards SMEs in the provision of alternative funding sources?

Question 6: How would you describe the level of Greek Public Sector’s Support towards SMEs in the provision of necessary guidance?

Question 7: In which startup procedures do SMEs face the highest levels of disappointment and dissatisfaction towards the Greek Public Sector?

Question 1: Are you aware if there are available training programs offered by the public sector for SMEs entrepreneurs in your town?

Question 2: Have you ever participated in any training program offered by the public sector?

Question 1: How easy is to find right qualified employees for your business?

Question 2: Sectors facing the biggest difficulty finding employees

Question 1: How do you maintain your Customers’ Data?

Question 2: How do you maintain your Financial Data?

Question 1: To what extent do you agree that the fundamental factor of success is the quality of the product / services you provide?

Question 2: To what extent do you agree that the fundamental factor of success are the competitive prices?

Question 3: To what extent do you agree that the fundamental factor of success is customers’ satisfaction?

Question 4: To what extent do you agree that the fundamental factor of success is the easiness to find the business by the interested potential customers?

Question 5: To what extent do you agree that the fundamental factor of success is the business's technological evolution?

Question 6: The public considers very important in choosing professionals...

Question 1: During the Last 12 Months, what change has been made in your business revenue?

Question 2: During the last 12 Months, what change has been made in your prices?

Question 1: Which of the following ways do you use for promoting your business?

Question 2: Which of the following would you choose to do first, If you had the choice, for the Development of your Business?

Question 3: My customers find my business mainly via...

Question 4: How optimistic are you towards your Business Future Evolution?

Question 1: Is your business present online?

Question 2: Is online presence necessary?

Question 3: Is online advertising necessary?

Question 4: The widespread use of the Internet by Consumers has affected my business...

Question 5: What do you believe is the level of your technological Knowledge (PC use, smartphone use etc.)?

Question 6: I actively seek new technologies that improve my products / services.

Question 7: I believe that professions that are not technology - related ( plumber, painting, etc. ) can benefit from the use of new technologies.

Question 8: Technology use improves the efficiency of business processes.

Question 9: Technology use speeds up the processes.?

Question 10: Technology use improves the Business Image

Question 11: Technology use improves the Competitive Advantage.

Question 12: Technology use improves Customer Service.

Question 13: Technology use improves collaboration with Corporate Partners.

Question 1: How old is your business?

Question 2: How many employees are employed in your business?

Question 3: Gender

Question 4: Age

Question 5: Level of Education

Question 6: Business Sector of Operations

Synopsis

The survey "Challenges and Opportunities of Small and Medium Enterprises in Greece" is taking place for the second consecutive year by the ELTRUN lab of the Athens University of Economics and Business, in collaboration with the Douleutaras.gr Professional Finding Platform, with representation from more than 200 professionals.

The aim of the survey is to identify the problems faced by small and medium-sized enterprises (SMEs) in Greece. It also attempts to illustrate the level of use of digital technologies in the day-to-day operation of these small and medium-sized enterprises and their willingness to evolve technologically and exploit the potential that technology can offer them. Finally, comparing the data with the previous survey, to identify changes that have occurred over the last two years.

The second year of the research records a strengthening of the trend towards new technologies and digitalization. Greek professionals have realized the value of digital technologies to a significant extent and show that they are changing in this direction. At an individual level, more and more professionals seem to be familiar with the use of new technologies.

An extension of this trend is the growing recognition of the benefits of online advertising and presence, as well as the Internet in general. This recognition translates both in the establishment of digital media as a de facto necessity and in addressing digital platforms such as Douleutaras.gr as important elements for the promotion and the conclusion of transactions of small and medium-sized businesses.

In addition to the steady trend of internet acceptance and new technologies, the biggest deviations from the previous year were observed in revenue and prices where we are seeing a significant trend towards stabilizing the market. Stable and significant remains the professional dissatisfaction of the state institutions / organizations.

Despite the challenges and difficulties that exist in Greece's 2018 business arena, SME representatives stay optimistic and willing to evolve. Opportunities for modernization, training, and acquisition of competitive advantage are great, and perceptive entrepreneurs have the opportunity to exploit them for the benefit of their business and their customers.


Read the Survey’s Analytical Findings HERE

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